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公司商标店铺取名规则 

企业命名 昌达空间 1728℃ 0评论

    企业名字(包括工厂、公司、商标、商铺、宾馆、酒店),具有不可替代的商业效应和广告效应。一个好的企业名字,或能蕴含以下五种信息:企业实力、经营范围、商品质量、服务特征、企业文化。
  蕴含丰富,寓意吉祥的名字,有利于企业为自己的商品打开销路,产生品牌效应。
  企业走向市场,必须给顾客传递很多信息,而所传送的第一条信息,就是自己的名字。顾客走进市场,需要获取商品相关信息,而首先获取的信息,就是提供产品的企业名字。企业名字,就是企业的第一推销员!
  如果企业名字能够契合顾客心理,赢得顾客好感,顾客就有可能消费。可以说,一个好的名字,是企业的一块“金字招牌”,直接关联企业的命运。
  在企业名称中,字号是整个名称的核心,犹如一个人的脸面,尤其重要。比如企业名称是,鲁山县瑞星科技有限公司,其中“瑞星”就是字号。我们所要研究的名字,不但要名称吉祥,字号更要吉祥。
  例如,中国华能集团公司。字号“华能”,其含义之一,中国能源开发,这是经营范围。其二,中国有能力做到,这是企业精神和实力。第三,华,上下结构,14划;能,左右结构,12划。字形搭配美观,读音响亮大气,数理吉祥。
  下文提到的“名字”,是指字号;“名称”,是指企业名字全称。

  一.商业取名的基本原则
  1.寓意吉祥而又深远
  一个好的企业名字,蕴含着深厚的文化底蕴,或寓意尖端科技,或寓意国学传统,或寓意美好生活,或寓意深厚感情,或寓意企业文化。
  例如:
  ①老凤祥(珠宝),寓意长久。
  ②全聚德(餐饮),寓意传统。
  ③同仁堂(中药),寓意仁德。
  ④恒源祥(服装),寓意吉祥。
  ⑤好孩子(儿童用品),寓意希望。
  ⑥联想(信息产业),寓意创新。
  ⑦公牛(电器),寓意实力。
  ⑧浪莎(内衣),寓意潮流。
  ⑨东风(汽车),寓意强大。
  ⑩亲亲(儿童食品),寓意感情。
  2.发音大气响亮
  被记忆是一个品牌最需要做到的。名字读出来铿锵有力,或悦耳动听,或能让顾客迅速铭记在心。
  例如:
  ①南方轴承
  ②雷达(手表)
  ③格力(家电)
  ④劲霸(服装)
  ⑤海天(调料)
  ⑥东风(汽车)
  ⑦雨润(食品)
  ⑧欧莱雅(化妆品)
  ⑨宝洁(日用品)
  3.字型美观
  名字搭配在一起,在视觉上错落有致,美观大气,让人感觉舒适。无形中,企业名字就能起到宣传目的。
  例如:
  ①海尔集团公司
  海尔:海,左右结构,11划;尔,独体结构,5划。含义:繁荣昌盛,让你震撼。
  ②美的集团有限公司
  美的:美,上下结构,9划;的,左右结构,8划。含义:创建美好的生活。
  ③广达电脑有限公司
  广达:广,独体结构,15划;达,半包围结构,16划。含义,造诣更深,领域更广。
  注:上述汉字以姓名学笔划为准。

  二.商业取名的核心要旨
  1.字号五行和名称五行都要符合企业负责人的命运
  企业最高领导人,是指董事长,或能决定公司发展方向的其它领导人,或最大股东。
  个体店铺,指主要经营人。
  例如,男命,1978年4月20日约21时出生
  八字:戊午丙辰壬子辛亥
  身旺官旺,火弱缺木。选取带有“火”或“木”的汉字,作为企业字号;或采取五行数理弥补“木、火”。
  企业确定名称为:
  陕西省森方实业有限公司;字号:森方。
  2.字号含义与经营项目贴切,突出经营范围
  例①广州宝洁有限公司
  宝洁,优质的清洁品。顾客一看,就能联想到洗衣粉、洗发水、香皂,以及其它与洁净相关的产品,比如女人专用的护垫,卫生巾,等。
  例②,苏宁云商集团股份有限公司
  云商,线上线下融合发展的营销模式。
  例③,碧桂园控股有限公司
  碧桂园,辉煌的住宅。房地产开发,以及其相关行业,比如物业,装修,等。
  例④,辽宁禾丰牧业股份有限公司
  禾丰,农作物丰收。农业与牧业,以及其相关行业,比如种子,化肥,饲料,养殖,等。
  3.字号含义与商品类属贴切,突出商品属性
  例①,格兰仕(家电)。含义:改变您的生活,是我们的追求。
  例②,舒肤佳(香皂)。含义:让你的皮肤更舒适更健康。
  例③,汰渍(洗衣粉)。含义:涤除污渍。
  例④,鄂尔多斯(羊绒衫)。喻意:鄂尔多斯大草原是盛产山羊绒的地方。

  三.工商注册名称规则
  不同级别的工商局,审批企业的名称前缀的权限不同。
  1.名称前缀冠以“中国”字样,需经国务院核准,例如,中国航天科技集团公司、中国兵器工业公司;
  2.外商投资合资企业,在名称中间使用“(中国)”字样,需经国家工商总局核准,例如,欧莱雅(中国)有限公司、本田生产技术(中国)有限公司;
  3.名称前缀不带行政区字样,需经国家工商总局核准,例如,仲景宛西制药股份有限公司、康佳集团股份有限公司;
  4.名称前缀冠以省级字样,需经省级工商局核准,例如,河南省建设集团有限公司、辽宁出版集团有限公司;
  5.名称前缀冠以市级字样,需经市级工商局核准,例如,洛阳中联水泥有限公司;
  6.名称前缀冠以县级字样,需经县级工商局核准,例如,鲁山县农资公司。

  四.工商注册名称格式
  格式1.
  行政区名称(前缀)+字号+行业属性+组织特点+组织形式(后缀)
  例如,北京启明星辰信息技术股份有限公司
  行政区名称(前缀):北京
  字号:启明星辰
  行业属性:信息技术
  组织特点:股份
  组织形式(后缀):有限公司
  格式2.
  字号+行业属性+组织特点+组织形式(后缀)
  例如,宝山钢铁股份有限公司
  字号:宝山
  行业属性:钢铁
  组织特点:股份
  组织形式(后缀):有限公司
  格式3.
  字号+组织特点+组织形式(后缀)
  例如,太古股份有限公司
  字号:太古
  组织特点:股份
  组织形式(后缀):有限公司

  五.企业名称数理剖析
  1.全称数理要吉祥
  常见的企业名称,由以下五部分组成:(前缀)+字号+行业属性+组织特点+(后缀)
  以康熙字典笔划为准,根据名称中的汉字笔划总和,判断吉凶。
  例如,河南省平顶山市明湖雅居餐业股份有限公司
  企业全称:河9南9省9平5顶11山3市5明8湖13雅12居8餐16业13股10份6有6限14公4司5
  笔划总和:9+9+9+5+11+3+5+8+13+12+8+16+13+10+6+6+14+4+5=166
  数理极数81,大于80,减去80;大于160,减去160,以此类推。
  166-160=6,吉祥数字。
  2.字号数理要吉祥
  工商局注册的企业名称的核心就是字号。字号是商业行为的金字招牌,它具有区别性,显著性,独占性。
  例如:
  ①字号:狗不理。注册全称:天津狗不理集团有限公司
  ②字号:义兴张。注册全称:滑县道口义兴张烧鸡老铺
  ③字号:青堤。注册全称:四川射洪青堤菜刀厂
  仍以上例来剖析字号吉凶。
  河南省平顶山市明湖雅居餐业股份有限公司
  字号:明8 湖13 雅12 居8
  笔划总和:8+13+12+8=41,吉祥数字。
  注:注册商标不一定与字号相同,字号也不一定能成功注册为商标。因此,确定字号时,要咨询商标局,此字号能否成功注册为商标。

 

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